Wednesday, July 14

Thursday, July 15

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Welcome to the Idea Forum! Click on each title to join the live event!

Wednesday, July 14

Time (ET)
12 to 12:10 pm


Sherri Dansby, Blue Cross Blue Shield
Damon Jones, IPC, Burke, Inc.
Melanie Courtright, Insights association
12:10 to 12:40 pm

Amplify Voices
Audrey Cavenecia, Amplify Voices

12:45 to 1:20 pm

Attracting and Building a Diverse and Inclusive Insights Team
Sandra Grandsoult, Equitas Insight
Ana Maria Santos, Equitas Insight

This session focuses on answering two key questions:

1. How to increase representation of diverse talent in our Agency & Client teams so that we can truly deliver on the diversity of thought and truth needed to generate inclusive insights?
2. How to amplify inclusion, influence and impact of diverse voices by helping to remove internal barriers to inequity, increasing support for diverse talent and accelerating their progression and retention?

1:25 to 2:25 pm

Creating & Sustaining A Culture for D&I Within Organizations 
Sherri Dansby, Blue Cross Blue Shield of Michigan
Sam Albert, Behaviorally
Bridget Hurd, Blue Cross Blue Shield of Michigan
Jaime Klein, Schlesinger Group
Amy Lin, L3Harris
Access Resources Shared

A panel of diversity and inclusion leaders from supplier and client organizations will share the successes and challenges they’ve faced in their roles, including how their roles have changed since the renewed global focus on equity began in 2020. They will also discuss how organizations can sustain a culture that embraces a diverse workforce and ideals. 


2:25 to 2:40 pm

Take some time to stretch and hydrate!
Also, hear about the important work of IA's IDEA Council!
ACCESS IDEA Council Celebration Slides

2:40 to 3:40 pm

My Career Journey

Corey Ross, Whirlpool
Jackie Chan, Facebook
Reny Diaz, NBC Universal Telemundo
Scott Baker, Schlesinger Group (moderator)

Insights leaders detail the paths they took and share lessons learned along the way. Valuable advice for young insights professionals on the rise, and important words for all to hear about how each of us can influence - both good and bad - the opportunities and advancement of those working alongside us.

3:45 to 4:05 pm

Tips from the Classroom: Diversifying the Market Research Workforce

Brooke Reavey, Dominican University

Hear from a longtime professor at a university focused on serving Hispanics and first-generation students and committed to increasing social mobility and breaking the cycle of poverty.
Much has been learned during her years as she has watched her students apply - often unsuccessfully - for jobs within market research. 
This is a must-see for hiring managers and other leaders across insights.   

4:05 to 4:30 pm

Recruiting & Engagement - Working to Diversify Insights

Brooke Reavey, Dominican University
Matt O'Mara, Cranbrook Search Consultants
Jay Turner, UCLA Anderson School of Management
Randy Stein, Cal Poly Pomona

Many Insights organizations are struggling to build teams that mirror the diversity of our population. We'll talk through the challenges and get sage engagement and recruiting advice.

4:35 to 5:15 pm

The Economics of Diversity
Lisa Wilding-Brown, InnovateMR
Damion Taylor, Prometheus Digital Studio
Michaela Mora, IPC, Relevant Insights
Candance Hokett, CHH Consulting LLC
Kerry Edelstein, Research Narrative, Inc. (moderator)

The Multicultural Insights Collective will lead a panel discussion around the economics and operational requirements of Diversity, often the prominent elephant in the room when discussing DEI initiatives. This session will cover the business case for diversity, the operational requirements of diversity, and the limitations of organizational culture tenets like “ company fit." We will also focus on critical topics that impact both supplier and client-side consumer insights professionals, including:

  • Panel companies failing to devote the necessary financial resources to effectively recruit diverse sample due to programmatic sampling technology focused solely on EPC (earnings per click), CPI price compression and insufficient ROI.

  • Clients treating multicultural research as an afterthought because they had not properly budgeted for it or think it lacks ROI.

  • Organizations using supplier diversity to "check a box" rather than explore new partnerships 

5:15 to 5:30pm

Closing Comments
How do we move the needle? What's next?

12 to 12:10 pm


Shannon Danzy, RALLY
Carlos Garcia, Garcia Research
Melanie Courtright, Insights Association

12:10 to 12:45 pm

KEYNOTE: Where We Go from Here: Using Data to Empower Diversity in Our Work

Sherrell Dorsey, The Plug

Following what was a tumultuous year for all, and the uprise of hard discussions and a social climate on racial relations and social justice, many leaders and companies are working to apply a new lens on diversity at work and within their work. But where do we start? How do we know if our analysis is helpful? What does this mean for the bottom line of our research and our business? 

In this keynote, journalist and speaker Sherrell Dorsey will provide a series of tools and understandings on how we look toward the future to solve some of these difficult and challenging questions. 

Key takeaways: 

  • Re-thinking our approach to internal data collection

  • Questioning our assumptions about company culture

  • Leveraging data to shape new conversations and welcome new voices 

12:50 to 1:15 pm

Authentic Cultural Reflections Matter in Marketing 

Carlos Santiago, Santiago Solutions Group
Access Presentation File

As consumers' expectations of brands have risen, marketers have realized that representation does not guarantee relevancy; it's simply table stakes.
Join us as we explore how the Cultural Insights Impact Measure™ (CIIM) has led to a new set of critical metrics measuring the perceptions of cultural richness and authentic portrayals across all segments. Let's review Best-In-Culture creative and the incremental impact of placing these in culturally relevant content.  

1:20 to 1:45 pm

Understanding & Embracing Multicultural Terminology

Zekeera Belton, Collage Group
Bryan Miller, Collage Group
Access Presentation File

Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey. In this session, attendees will learn how to engage culture with a deep understanding of the words that define it. Our insights unveil consumer reaction to terms like Latinx and BIPOC, the nuances of Hispanic vs. Latino and Black vs. African American. We also explore the labels and/or identifiers each consumer segment prefers and double-click by age, gender and more. Attendees of this session will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to cultural fluency across many diverse consumer audiences.

1:45 to 2:20 pm

Become Culturally Fluent & Future-Proof Your Brand for Growth

Lisa Frison, Wells Fargo
Daniel Ramos, Nickelodeon
Aaron Steele, P&G
David Wellisch, Collage Group
2:20 to 2:35 pm

Take some time to stretch and hydrate!

2:35 to 2:55 pm

Ensuring Truly Diverse Representation in Research

Kathy Sheehan, Cassandra
Oswald M. Mendez, New Majority Ready

Access Presentation File

With nearly half of America being multicultural, it has never been more important and necessary to ensure that research is truly representative of our diverse country. This is especially true when conducting research with GenZ and Millennials, who are already majority diverse as a population.  For example, 36% of those identifying as multiple ethnicities also identify as LGBTQ+ (compared to 25% for of total youth).

Research needs to reflect the diversity of our culture, taking into account race, ethnicity, gender, age, etc.  Lack of diversity can have serious consequences on results, oftentimes providing false generalizations… not to mention the ethical implications. 

This session will discuss various approaches to best ensure true representation and examples of what has worked best.

3 to 3:25 pm

Marshalling Evidence to Drive Equity in Access

Edward J. Hass, PhD., Nemours Children's Health System
Access Presentation File

Discover how the Consumer Insights group at a large children’s health system examines disparity in healthcare access equity through the inclusion of Social Determinants of Health (SDOH) questions in its surveys. 

You'll see the way these serve not only to contextualize research on how better to serve our patient families, but also to demonstrate the stark disparities that are a societal reality. 

The evidential reality deriving from an SDOH focus serves not only as a mirror that the organization holds up to itself (“look in the mirror first – be accountable!”), but also provides to a less-advantaged consumer group a voice that can make its needs heard.

3:30 to 3:50 pm

Improving Online Survey Access and Equitability for People with Disabilities

Nathan Wiggin, ComEngage
Access Presentation File 

Fifty-seven million Americans have a disability. Thirty-six million experience challenges with using the internet such as limited dexterity, vision or hearing problems. Designing research without accessibility in mind can lead to pitfalls including frustration, ostracization, and legal issues.

This presentation will focus on the challenges we faced in creating an accessible online.

We will present the breadth and depth of online accessibility and considerations for designing and implementing the survey.

Follow our journey from aimless wandering to resolution. Learn about the pitfalls, the aha moments, and the improvements we helped implement to make survey access more equitable for all.

3:55 to 4:15 pm

The Fine Line Between Empathy and Exploitation in Qualitative Research

Cynthia Harris, 8:28 Consulting
Access Presentation File

Join us to...

- Learn the difference between empathy and exploitation in qualitative research, especially with multicultural consumers

- Gain a better understanding of the researcher’s role in creating an environment of empathy both with consumers and research stakeholders

- Be empowered with culturally appropriate ways to empathize during research engagements, especially with multicultural consumers

4:15 to 4:40 pm

Empathy + Equity in Qual Research

Rob Volpe, Ignite 360
Cynthia Harris, 8:28 Consulting
Roben Allong, Lightbeam Communications
4:145 to 5 pm

What Next? Lessons Learned, Actions To Take + How We Measure Progress
Access IDEA Council "Equity Toolkit"

Bianca Pryor, BET Networks