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Shaping 2025 and Beyond
Wednesday, October 20
9:35 -10:05 am
We’re bringing market research into the age of social-data, giving you the ability to get always-on insight into consumer behaviors and attitudes in real-time, instead of waiting weeks for research studies to be carried out.
We do this through a combination of AI and human expertise, applied to global data sources, to analyze online consumer discussions and trends.
Our team includes of some of the best data scientists, machine learning specialists, and market research experts in the world.
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How Pernod Ricard Leverages Social Intelligence to Drive Consumer Centricity
Friday, October 22
9:00 - 9:40 am
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently. NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times. Learn more at https://www.netbasequid.com
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How to Discover Trends & Niche Markets, and Identify if Competitors Exist
Thursday, October 21
11:00 - 11:25 am
SPONSORS/EXHIBITORS
AnswerRocket is an augmented analytics platform that automates routine analysis for CPGs. AnswerRocket uses AI and machine learning to accurately measure, diagnose, and predict business, brand, and category performance in seconds, automatically creating comprehensive stories with interactive visualizations and narrative insights. Named a Cool Vendor by Gartner, AnswerRocket empowers business people to access all of their data, ask questions in plain English, and get quick answers in seconds. The results are faster insights, better decisions, and more time to dedicate to executing ideas versus churning through data analysis. To learn more, check out www.answerrocket.com.
Human nature. That’s why we built Aspen Finn. We’re a strategy and insights company grounded in cognitive psychology. Because in order to know what people think, you must first understand how they think. We immerse ourselves in your challenge and design custom research for tangible results. We reveal authentic consumer stories so your brand can change, persuade, include, or grow with confidence.
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We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
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Evolving the Dunkin' At Home Brand via Shopper-Based Insights
Wednesday, October 20
1:00 -1:25 pm
Chadwick Martin Bailey (CMB) is a full-service custom market research and strategy firm, helping global brands engage, innovate, and grow. A U.S. Top 50 Insights & Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. CMB collaborates on game-changing initiatives including market identification, segmentation, invigorating brand health, rejuvenating tired trackers, driving loyalty and advocacy, and product and service development.
Integrated video curation tools assure deliverables are generated within minutes for review of key moments. CCam® focus powered by Civicom provides personalized service and support for set-up, troubleshooting, and assistance throughout every session.
Contact us at: +1-203-413-2421
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Five Lessons for Culturally Fluent Ads: Research Presentation & Case Study
Thursday, October 21
11:00 to 11:25 am
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Uniting Through Segmentation: A Story Of Perseverance
Wednesday, October 20
2:10 - 2:35 pm
LET US HELP YOU UNCOVER YOUR MOMENTS OF TRUTH and deliver brighter results... Through our dial testing tools and services, we uncover critical Moments of Truth to help ensure your brand, message, show, story, or content will engage, resonate, and move your audience to take action. We help you uniquely capture what people are thinking and feeling in-the-moment, tapping into experiences as they happen. Having helped many of the most respected organizations and brands in more than 45 countries around the world—including CNN, BBC, Univision, Food Network, TED, Vision Critical, Nielsen and more—we hope to do the same for you.
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DISQO is an audience insights platform fueling brand growth with complete and actionable insights into human experience. DISQO offers a transparent knowledge exchange between business clients and 20M+ lifetime consumer members. A platform as a service built on an ethical, permission-based technology foundation, DISQO offers automated and managed services to query consumer members and learn from their opinions and journeys across all touchpoints, desktop and mobile. Founded in 2015 and headquartered in Glendale, CA, DISQO is recognized as a fast-growing technology firm and a great place to work, now with approximately 200 employees. Learn more at www.DISQO.com
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Understanding Today's Consumer in Order to Win Tomorrow
Wednesday, October 20
1:35 - 2:00 pm
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Moving at the Speed of Life: Research in today's on-demand climate
Wednesday, October 20
1:00 - 1:25 pm
Little Bird Marketing is a high-touch marketing firm specializing in digital marketing and the creation and distribution of quality content that directly aligns with your company’s goals. If you're ready to see what your brand can do outside the cage, we should be your first call.
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For the past 35 years, Luth Research has introduced innovative, leading-edge platforms to the market research industry. As a leader in building communities and delivering insights, we were at the forefront of the digital revolution in 1999 with the launch of SurveySavvy®, our patented online research panel. Over time, this global community has grown to include millions of online participants and continues to expand its membership daily. Add to that the enhanced online behavioral tracking enabled by Luth Research ZQ Intelligence™ behavior tracking, and our clients have some of the most comprehensive methods for better understanding their customers — online and offline.
Our passion for technology is at the heart of our efforts to develop and nurture the community and research connection. We are always exploring new digital tools, platforms, and methodologies to enhance and support the most insightful, accurate market research. Our behavior tracking capabilities combined with our proprietary data collection approaches allow us to deliver insights that propel our clients ahead of their competition. The result is knowledge that drives insights and advantage for the companies and communities we serve.
A lot of bad business decisions are being made because companies don’t have the benefit of time to bring customers into the fold.
But we believe every company should have a direct line to their customers to get fast and reliable input throughout product development and marketing. Enter Methodify, a marketing research platform that enables marketers to gain actionable consumer insights within 24 hours. Created by our team at Delvinia—a team that has spent two decades innovating data collection to power better business decisions—it’s the answer for how to research any marketing challenge. Methodify it to try it for yourself.
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Transforming Research for Campaigns That Deliver
Wednesday, October 20
3:35 - 4:00 pm
The Broad College at Michigan State University now offers a Master of Science in Marketing Research degree in three formats: Full Time Fall Cohort (12-month program, in person/September start), Full-Time 100% Online Cohort (12-month program/January start), and Part-Time 100% Online Cohort (20-month program/May start). The MSMR at MSU provides a graduate-level degree to people who want to build or accelerate their careers in marketing research. Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school—Michigan State University does both!
Murray Hill National, re-branded in 2013, has tremendous experience in qualitative and quantitative marketing data collection and analysis. In short, we provide solutions and answers to your pressing business questions and issues through our proprietary database and talented in-house market research team. Services we offer include multi city project management, national recruiting, specialized panel building, quant test programing and report delivery. Ask about ONE SOLUTION-through our partners we can handle all of your National & International research needs with one email or one call. Beautiful, state-of-the-art market research facilities in Dallas, Atlanta, Boston, Chicago, Hartford, Indianapolis, Los Angeles, Miami, New York, Philadelphia and San Francisco.
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quantilope is an insights automation platform empowering brands to do high-quality research better, faster, and more efficiently. Our technology automates advanced research methodologies on an end-to-end platform connecting the entire research process from the creation of your project to advanced analyses and reporting. Supported by a team of certified research consultants, quantilope provides insights teams with the expertise & tools to conduct seamless research and unlock robust insights in as little as 1 - 5 days.
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Humanizing Insights at Scale: The Marriage of Qual and Quant
Wednesday, October 20
3:35 - 4:00 pm
Quester® is an award-winning insights and strategy agency that unlocks breakthrough insights that drive business growth. Quester is the sole proprietor of artificial intelligence technology that conducts multi-lingual qualitative research on a quantitative scale or enables true hybrid qualitative and quantitative research in a single phase. The results yield superior and differentiated consumer understanding that has led to an EXPLOR Award and David Ogilvy Award. Quester is a proven leader for innovation, new product/service concept development, brand positioning and consumer journey mapping research.
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The Remesh platform allows you to have a live conversation with up to 1,000 people at once, enabling qualitative insights at quantitative scale. More than 750 of the world's top brands trust us with their insights.
Since 2006, Skai has empowered brands to recognize and realize their potential with data, insights and marketing technology.
Skai is the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. Our platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.
We offer a series of highly-acclaimed online certificate courses that cover the Market Research process from beginning to end, with healthcare and pharmaceutical call-outs. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills that comprise the Market Research process. The courses are endorsed by theInsights Association, and Principles of Market Research course graduates qualify for the coveted (PRC) certification designation
The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher. These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge with in an engaging interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.