--- title: 2021 CRC Event --- ![260 x 179 crc virtual](https://ia.insightsassociation.org/hs-fs/hubfs/260%20x%20179%20crc%20virtual.png?width=331&name=260%20x%20179%20crc%20virtual.png) [ Visit Sponsors ](https://ia.insightsassociation.org/crcsponsors2021?hsLang=en) | [Wednesday, October 20, 2021](https://ia.insightsassociation.org/crc2021#Wednesday) | [Thursday, October 21, 2021](https://ia.insightsassociation.org/crc2021#Thursday) | [Friday, October 22, 2021](https://ia.insightsassociation.org/crc2021#Friday) | | --- | --- | --- |   ## [PLATINUM SPONSORS](https://ia.insightsassociation.org/xsponsors?hsLang=en) ## Wednesday, October 20 | 8:45 AM - 9:00 AM | **WELCOME & INDUSTRY OUTLOOK** *Melanie Courtright, Insights Association; Tim Hoskins, Quester & Scott Baker, Schlesinger Group* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | --- | --- | --- | | 9:00 AM - 9:35 AM | **KEYNOTE: ****INSIGHTS FUNCTION - SEAT AT THE TABLE OR ON THE MENU?** *Stan Sthanunathan* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 9:35 AM - 10:05 AM | **SHAPING 2025 AND BEYOND** *Oscar Yuan, Ipsos Strategy3* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 10:05 AM - 10:35 AM | **ACCELERATE YOUR COMPANY’S BUSINESS RESULTS + YOUR CAREER TRAJECTORY WITH THE THREE Es!** *Kip Knight, Thomvest Ventures* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 10:35 AM - 11:00 AM | **VIRTUAL BREAK** |   | | 11:00 AM - 11:30 AM | **MEET YOUR FUTURE: WHAT BRANDS NEED TO KNOW ABOUT GEN Z** *Jamin Brazil, HubUX* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 11:30 AM - 12:00 PM | **THE CHALLENGE OF YOUNG PROFESSIONALS** *Scott Hanson, University of Texas at Arlington* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 12:00 PM - 1:00 PM | **VIRTUAL BREAK** |   | | 1:00 PM -1:25 PM | TRACK ONE **MOVING AT THE SPEED OF LIFE: RESEARCH IN TODAY’S ON-DEMAND CLIMATE** *Amanda Keller-Grill, InnovateMR; Jake Leal, InnovateMR & Edgar Baum, Avasta* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | TRACK TWO **EVOLVING THE DUNKIN’ AT HOME BRAND VIA SHOPPER-BASED INSIGHTS** *Cliff Kane, Behaviorally & David Rodriguez, **The J.M. Smucker Company* | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 1:35 PM - 2:00 PM | TRACK ONE **UNDERSTANDING TODAY’S CONSUMER IN ORDER TO WIN TOMORROW** *Greg Winget, Pacific Foods & Matt Conrad, ENGINE* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | TRACK TWO **INFLUENCING YOUR ORGANIZATION TO ACT ON FORESIGHTS** *Sean Burress & Heiko Schafer, Kimberly Clark* | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 2:10 PM - 2:35 PM | **GENERAL SESSION:**** UNITING THROUGH SEGMENTATION: A STORY OF PERSEVERANCE** *Karen Kraft, Johnsonville & Elizabeth Horn, Decision Analyst* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 2:35 PM - 3:00 PM | **VIRTUAL BREAK** |   | | 3:00 PM - 3:25 PM | **GENERAL SESSION: ****COMFORT WITH UNCOMFORTABLE FUTURES** *Joanna Lepore, Mars Wrigley & Ujwal Arkalgud, MotivBase* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | 3:35 PM - 4:00 PM | TRACK ONE **TRANSFORMING RESEARCH FOR CAMPAIGNS THAT DELIVER** *Eliza Jacobs, PBS & Raj Manocha, Methodify* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | TRACK TWO **HUMANIZING INSIGHTS AT SCALE: THE MARRIAGE OF QUAL AND QUANT** *Mike DeGagne, Quantilope, Inc.* | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 4:10 PM - 4:35 PM | TRACK ONE **COLLABORATION IS THE NEW COMPETITION: ENVISIONING IN-PERSON QUALITATIVE IN THIS NEXT NORMAL** *Priscilla McKinney, Little Bird Marketing & Crystal Martinez, Fieldwork Anywhere* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | | TRACK TWO **INSIGHTS 2021: THE GENDER INCLUSIVITY QUESTION** *Mitch Christopher; Tim Kunkel & Tron Smith, Suzy* | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 4:45 PM - 5:15 PM | **KEYNOTE:**** BUSINESS IMPACT: MAKING IT HAPPEN** *Jackie Chan, Facebook; Lisa Courtade, Organon & Terrae Schroeder* | [Join Here](https://us02web.zoom.us/s/89193969107?\\) | ## Thursday, October 21 | 8:45 AM- 9:00 AM | **WELCOME TO DAY 2 **Melanie Courtright, Insights Association; Tim Hoskins, Quester & Scott Baker, Schlesinger Group | [Join Here](https://us02web.zoom.us/s/88081247791?) | | --- | --- | --- | | 9:00 AM - 9:35 AM | **KEYNOTE: ****QUANTUM MARKETING **Raja Rajamannar, Mastercard | [Join Here](https://us02web.zoom.us/s/88081247791?) | | 9:45 AM - 10:10 AM | TRACK ONE **GEN A TO Z: FROM CRISIS TO OPPORTUNITY **Alexia Raven, Warner Bros. Television & Giselle Bowie, Warner Bros. | [Join Here](https://us02web.zoom.us/s/88081247791?) | | TRACK TWO **DISH BRAND COMES ALIVE WITH COLLABORATIVE POSITIONING RESEARCH **Dave Duganne, DISH Network; Stephanie Douglass, MDRG; Kraig Schulz, BERA Brand Management | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 10:20 AM - 10:45 AM | TRACK ONE **DIVERSE VIEWPOINTS: UNDERSTANDING AFFLUENCE IN THE U.S. **Jen Auerbach, Merrill Lynch; Brian Shaw, Bank of America; Phillip Ryan, Ipsos | [Join Here](https://us02web.zoom.us/s/88081247791?) | |   | TRACK TWO **Inviting Curiosity: A Beginner’s Guide **Cassini Nazir, University of North Texas | [Join Here](https://us02web.zoom.us/j/82258068986?) | | 10:45 AM - 11:00 AM | **VIRTUAL BREAK** |   | | 11:00 AM - 11:25 AM | TRACK ONE **THE "CULTURERATE" BRAND & AD RATING SYSTEM: FIVE LESSONS FOR BETTER ADS AND CASE STUDY FEATURING NPR **David Evans, Collage Group; Lori Kaplan, National Public Radio | [Join Here](https://us02web.zoom.us/s/88081247791?) | | TRACK TWO **HOW TO DISCOVER TRENDS & NICHE MARKETS, AND IDENTITY IF COMPETITORS EXIST **Cassie Tisdell, Netbase Quid | [Join Here](https://us02web.zoom.us/j/82258068986?) | | | 11:35 AM - 12:10 PM | **KEYNOTE: ****REDEFINING WHAT’S ALWAYS BEEN “HOME” **Bianca Pryor & Epiphany Espinosa, BET Networks | [Join Here](https://us02web.zoom.us/s/88081247791?) | ## Friday, October 22 | **8:45 AM - 9:00 AM** | **WELCOME TO DAY 3!** | [Join Here](https://us02web.zoom.us/s/87873690977?) | | --- | --- | --- | | **9:00 AM - 9:35 AM** | **KEYNOTE: ****HOW PERNOD RICARD LEVERAGES SOCIAL INTELLIGENCE TO DRIVE CONSUMER CENTRICITY** Inna Kuvich, Pernod Ricard | [Join Here](https://us02web.zoom.us/s/87873690977?) | | **9:40 AM - 10:25 AM** | **BEST PRACTICES TO DRIVE IMPACT AND TRANSFORMATION WITH INSIGHTS **Brett Hagins, Research Innovation and ROI, Inc. | [Join Here](https://us02web.zoom.us/s/87873690977?) | | **10:25AM - 10:40 AM** | **VIRTUAL BREAK** |   | | **10:40 AM - 11:35 AM** | **CREATING THE FUTURE** Lisa Courtade, Organon; Melissa Spencer, Merck; Mark Earls, HERD | [Join Here](https://us02web.zoom.us/s/87873690977?) | | **11:40 AM - 12:25 PM** | **IT TAKES GUTS TO EXCEL AT SELLING & DOING RESEARCH **Bill Guerin, Catalytics Performance Consulting | [Join Here](https://us02web.zoom.us/s/87873690977?) | [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/insightsassociation/?utm_campaign=Events&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--20vF8TO3IWA-M8xqnpUz82hgzf51XZ25-etJu5Te45Z0VhCO9RHNU4BlPj3l0G4npj5ZG) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/groups/39871?utm_campaign=Events&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--20vF8TO3IWA-M8xqnpUz82hgzf51XZ25-etJu5Te45Z0VhCO9RHNU4BlPj3l0G4npj5ZG) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/InsightsMRX?utm_campaign=Events&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--20vF8TO3IWA-M8xqnpUz82hgzf51XZ25-etJu5Te45Z0VhCO9RHNU4BlPj3l0G4npj5ZG) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png) ](https://www.instagram.com/insightsassociation/?igshid=1rosudcyzx5ea&utm_campaign=Events&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--20vF8TO3IWA-M8xqnpUz82hgzf51XZ25-etJu5Te45Z0VhCO9RHNU4BlPj3l0G4npj5ZG) 1629 K St, NW, Suite 300, Washington DC 20006 202.800.254 [INQUIRIES@insightsassociation.org](mailto:inquiries@insightsassociation.org) Copyright 2020 | Insights Association