2021 CRC Event

Wednesday, October 20, 2021

Thursday, October 21, 2021

Friday, October 22, 2021

PLATINUM SPONSORS

Wednesday, October 20

8:45 AM - 9:00 AM	WELCOME & INDUSTRY OUTLOOK Melanie Courtright, Insights Association; Tim Hoskins, Quester & Scott Baker, Schlesinger Group	Join Here
9:00 AM - 9:35 AM	KEYNOTE: INSIGHTS FUNCTION - SEAT AT THE TABLE OR ON THE MENU? Stan Sthanunathan	Join Here
9:35 AM - 10:05 AM	SHAPING 2025 AND BEYOND Oscar Yuan, Ipsos Strategy3	Join Here
10:05 AM - 10:35 AM	ACCELERATE YOUR COMPANY’S BUSINESS RESULTS + YOUR CAREER TRAJECTORY WITH THE THREE Es! Kip Knight, Thomvest Ventures	Join Here
10:35 AM - 11:00 AM	VIRTUAL BREAK
11:00 AM - 11:30 AM	MEET YOUR FUTURE: WHAT BRANDS NEED TO KNOW ABOUT GEN Z Jamin Brazil, HubUX	Join Here
11:30 AM - 12:00 PM	THE CHALLENGE OF YOUNG PROFESSIONALS Scott Hanson, University of Texas at Arlington	Join Here
12:00 PM - 1:00 PM	VIRTUAL BREAK
1:00 PM -1:25 PM	TRACK ONE MOVING AT THE SPEED OF LIFE: RESEARCH IN TODAY’S ON-DEMAND CLIMATE Amanda Keller-Grill, InnovateMR; Jake Leal, InnovateMR & Edgar Baum, Avasta	Join Here
1:00 PM -1:25 PM	TRACK TWO EVOLVING THE DUNKIN’ AT HOME BRAND VIA SHOPPER-BASED INSIGHTS Cliff Kane, Behaviorally & David Rodriguez, The J.M. Smucker Company	Join Here
1:35 PM - 2:00 PM	TRACK ONE UNDERSTANDING TODAY’S CONSUMER IN ORDER TO WIN TOMORROW Greg Winget, Pacific Foods & Matt Conrad, ENGINE	Join Here
1:35 PM - 2:00 PM	TRACK TWO INFLUENCING YOUR ORGANIZATION TO ACT ON FORESIGHTS Sean Burress & Heiko Schafer, Kimberly Clark	Join Here
2:10 PM - 2:35 PM	GENERAL SESSION: UNITING THROUGH SEGMENTATION: A STORY OF PERSEVERANCE Karen Kraft, Johnsonville & Elizabeth Horn, Decision Analyst	Join Here
2:35 PM - 3:00 PM	VIRTUAL BREAK
3:00 PM - 3:25 PM	GENERAL SESSION: COMFORT WITH UNCOMFORTABLE FUTURES Joanna Lepore, Mars Wrigley & Ujwal Arkalgud, MotivBase	Join Here
3:35 PM - 4:00 PM	TRACK ONE TRANSFORMING RESEARCH FOR CAMPAIGNS THAT DELIVER Eliza Jacobs, PBS & Raj Manocha, Methodify	Join Here
3:35 PM - 4:00 PM	TRACK TWO HUMANIZING INSIGHTS AT SCALE: THE MARRIAGE OF QUAL AND QUANT Mike DeGagne, Quantilope, Inc.	Join Here
4:10 PM - 4:35 PM	TRACK ONE COLLABORATION IS THE NEW COMPETITION: ENVISIONING IN-PERSON QUALITATIVE IN THIS NEXT NORMAL Priscilla McKinney, Little Bird Marketing & Crystal Martinez, Fieldwork Anywhere	Join Here
4:10 PM - 4:35 PM	TRACK TWO INSIGHTS 2021: THE GENDER INCLUSIVITY QUESTION Mitch Christopher; Tim Kunkel & Tron Smith, Suzy	Join Here
4:45 PM - 5:15 PM	KEYNOTE: BUSINESS IMPACT: MAKING IT HAPPEN Jackie Chan, Facebook; Lisa Courtade, Organon & Terrae Schroeder	Join Here

Thursday, October 21

8:45 AM- 9:00 AM	WELCOME TO DAY 2 Melanie Courtright, Insights Association; Tim Hoskins, Quester & Scott Baker, Schlesinger Group	Join Here
9:00 AM - 9:35 AM	KEYNOTE: QUANTUM MARKETING Raja Rajamannar, Mastercard	Join Here
9:45 AM - 10:10 AM	TRACK ONE GEN A TO Z: FROM CRISIS TO OPPORTUNITY Alexia Raven, Warner Bros. Television & Giselle Bowie, Warner Bros.	Join Here
9:45 AM - 10:10 AM	TRACK TWO DISH BRAND COMES ALIVE WITH COLLABORATIVE POSITIONING RESEARCH Dave Duganne, DISH Network; Stephanie Douglass, MDRG; Kraig Schulz, BERA Brand Management	Join Here
10:20 AM - 10:45 AM	TRACK ONE DIVERSE VIEWPOINTS: UNDERSTANDING AFFLUENCE IN THE U.S. Jen Auerbach, Merrill Lynch; Brian Shaw, Bank of America; Phillip Ryan, Ipsos	Join Here
	TRACK TWO Inviting Curiosity: A Beginner’s Guide Cassini Nazir, University of North Texas	Join Here
10:45 AM - 11:00 AM	VIRTUAL BREAK
11:00 AM - 11:25 AM	TRACK ONE THE "CULTURERATE" BRAND & AD RATING SYSTEM: FIVE LESSONS FOR BETTER ADS AND CASE STUDY FEATURING NPR David Evans, Collage Group; Lori Kaplan, National Public Radio	Join Here
11:00 AM - 11:25 AM	TRACK TWO HOW TO DISCOVER TRENDS & NICHE MARKETS, AND IDENTITY IF COMPETITORS EXIST Cassie Tisdell, Netbase Quid	Join Here
11:35 AM - 12:10 PM	KEYNOTE: REDEFINING WHAT’S ALWAYS BEEN “HOME” Bianca Pryor & Epiphany Espinosa, BET Networks	Join Here

Friday, October 22

8:45 AM - 9:00 AM	WELCOME TO DAY 3!	Join Here
9:00 AM - 9:35 AM	KEYNOTE: HOW PERNOD RICARD LEVERAGES SOCIAL INTELLIGENCE TO DRIVE CONSUMER CENTRICITY Inna Kuvich, Pernod Ricard	Join Here
9:40 AM - 10:25 AM	BEST PRACTICES TO DRIVE IMPACT AND TRANSFORMATION WITH INSIGHTS Brett Hagins, Research Innovation and ROI, Inc.	Join Here
10:25AM - 10:40 AM	VIRTUAL BREAK
10:40 AM - 11:35 AM	CREATING THE FUTURE Lisa Courtade, Organon; Melissa Spencer, Merck; Mark Earls, HERD	Join Here
11:40 AM - 12:25 PM	IT TAKES GUTS TO EXCEL AT SELLING & DOING RESEARCH Bill Guerin, Catalytics Performance Consulting	Join Here