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1:30 p.m.-1:40 p.m. ET
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Welcome
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1:40 p.m.-2:10 p.m. ET
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Annette Franz
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2:15 p.m.-2:40 p.m. ET
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Sam Herzing & Crystle Uyeda, Gongos
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2:45 p.m.-3:10 p.m. ET
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Insights as a Service: Using an Insights Engine to Fuel UX Research
Jenni Bruckman, WEVO & Brian Cahak, Accenture Interactive Access Presentation File |
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3:15 p.m.-3:35 p.m. ET
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Kelly Goto, gotoresearch
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3:40 p.m.-4 p.m. ET
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Uniting Critical Audiences with Centralizing Technology
Rick Kelly, Fuel Cycle |
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4:05 p.m.-4:30 p.m. ET
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Customer Journey Mapping as a Unifier Across Silos
Andreas Noe, Phase 5 & Tanya Fowler, FCT Access Presentation File |
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4:35 p.m.-5:15 p.m. ET
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The Value of "X" - Panel Discussion With Brand-Side Researchers
Stacey Nevel, Prudential Financial; Eunice Lin, Big Fish Games; Amber Hall, Kohler; Jason Hendricks, Prudential Financial |
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1:30 p.m.-1:35 p.m. ET
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Welcome
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1:35 p.m.-2:05 p.m. ET
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KEYNOTE:
The Infinite Loop of Digital Transformation: Building Experience Brands for the Journey Economy Paul Miser
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2:10 p.m.-2:30 p.m. ET
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CX and UX - The Paradox of Personalization at Scale
Peter Mackey & Michael Moore, Ipsos
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2:35 p.m.-2:55 p.m. ET
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The CX Maturity & Beyond: Harmonizing Customer Voices to Influence Action
Nicole Garberg, ENGINE Insights Access Presentation File |
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3 p.m.-3:20 p.m. ET
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How UX and MRX Uncovered the Real User of an AI Product
Ellen Kolsto & Ashwini Kamath, IBM
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3:25 p.m.-3:45 p.m. ET
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1:1 - Brand-Side Perspectives
Jackie Chan, Facebook & Trish Heusel, Carhartt |
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3:50 p.m.-4:20 p.m. ET
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To Segment or Not Segment XPertise?
Kerry Edelstein, Research Narrative, Inc. Nikki Lavoie, Mindspark Ari Zelmanow, Gtmhub |
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4:25 p.m.-4:45 p.m. ET
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Come Together: Fueling Customer-centered Growth Through Cross-org Metrics Alignment
David McBride, Course5 Intelligence
Ram Iyer, Microsoft Access Presentation File |
