Elevating Understanding and Teamwork across CX, UX & Insights

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Tuesday, September 14

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1:30 p.m.-1:40 p.m. ET
1:40 p.m.-2:10 p.m. ET
2:15 p.m.-2:40 p.m. ET
Sam Herzing & Crystle Uyeda, Gongos

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2:45 p.m.-3:10 p.m. ET
3:15 p.m.-3:35 p.m. ET
Kelly Goto, gotoresearch

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3:40 p.m.-4 p.m. ET
4:05 p.m.-4:30 p.m. ET
Customer Journey Mapping as a Unifier Across Silos
Andreas Noe, Phase 5 & Tanya Fowler, FCT

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4:35 p.m.-5:15 p.m. ET
The Value of "X" - Panel Discussion With Brand-Side Researchers
Stacey Nevel, Prudential Financial; Eunice Lin, Big Fish Games; Amber Hall, Kohler; Jason Hendricks, Prudential Financial

Wednesday, September 15

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1:30 p.m.-1:35 p.m. ET
1:35 p.m.-2:05 p.m. ET
The Infinite Loop of Digital Transformation: Building Experience Brands for the Journey Economy
Paul Miser
2:10 p.m.-2:30 p.m. ET
CX and UX - The Paradox of Personalization at Scale
Peter Mackey & Michael Moore, Ipsos

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2:35 p.m.-2:55 p.m. ET
The CX Maturity & Beyond: Harmonizing Customer Voices to Influence Action
Nicole Garberg, ENGINE Insights

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3 p.m.-3:20 p.m. ET
How UX and MRX Uncovered the Real User of an AI Product
Ellen Kolsto & Ashwini Kamath, IBM

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3:25 p.m.-3:45 p.m. ET
1:1 - Brand-Side Perspectives
Jackie Chan, Facebook & Trish Heusel, Carhartt
3:50 p.m.-4:20 p.m. ET
To Segment or Not Segment XPertise?
Kerry Edelstein, Research Narrative, Inc.
Nikki Lavoie, Mindspark
Ari Zelmanow, Gtmhub
4:25 p.m.-4:45 p.m. ET
Come Together: Fueling Customer-centered Growth Through Cross-org Metrics Alignment
David McBride, Course5 Intelligence
Ram Iyer, Microsoft

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