The Future is Promiscuous - How Shoppers are Evolving

by | Apr 28, 2023
Rebecca is an entrepreneur, columnist, and mother with 20 years' experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at her company. She is co-author of the shopper marketing book, “Influencing Shopper Decisions.” Rebecca holds a B.A. in Anthropology from the College of William & Mary.

About the author

Rebecca Brooks, Alter Agents

Rebecca is an entrepreneur, columnist, and mother with 20 years' experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at her company. She is co-author of the shopper marketing book, “Influencing Shopper Decisions.” Rebecca holds a B.A. in Anthropology from the College of William & Mary.

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The Future is Promiscuous - How Shoppers are Evolving
Fireside Chat with Tom Goodwin
For the past decade or more we’ve seen brand loyalty plummet while shopper promiscuity accelerates at an ever-increasing rate. Shoppers are taking care of their own needs first; constantly trying out new brands, products, and services. They want the next best thing and they certainly don’t want to miss out. This disruption to traditional shopping models is driven by economic, technological, and social factors - and today those factors are becoming more intense. From widespread upheaval like the pandemic, to recent economic uncertainty, consumers are changing their habits and brands must keep up to stay competitive. In this session, we’ll talk about how marketers and brands can best serve, reach and engage their customers in an age of shopper promiscuity.