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Data Innovation - Exploring the Promise & Pitfalls of Synthetic Data

Synthetic Data is getting real…and real fast. Synthetic Data – data that is modeled after other data, and used in place of, or to scale, primary data collection – can provide exceptional time and cost savings, especially for hard-to-reach populations. But how accurate is the resulting research? When can it be the most useful? How extreme are biases?

Join us as we check in on its usage and discuss the potential and pitfalls.

Panelists:

  • Benjamin de Seingalt, MarketVision Research

  • Katie Gross, Suzy

  • Zachary Richard, McDonald’s

  • Chris Robson, Human8

You may access the transcript here.
Here's a link to what was a lively and informative chat.