As an objective, non-profit organization devoted to the health and viability of the industry, IA is in the unique position of gathering and providing valuable data, insights, and guidance through a variety of reports, research initiatives, and thought leadership perspectives. The resources below deliver just that - intelligence on the state of the Insights & Analytics industry, details on emerging trends, benchmarking data to guide strategic business decisions, and forward-thinking assessment and commentary about the evolution of the market research profession.