sales.series-2

Sales Success in Market Research: Essential Skills, Strategy & Integration / A 3-Part Series

November 7, 12 & 15
This series is designed to enhance the skills and strategies of sales professionals and managers. It features experts with extensive knowledge of the consumer insights industry and what it takes to succeed throughout the selling process and excel in client relations. We’ll leave ample time for audience Q&A so that we can address your most vexing sales challenges.
 
All Sessions begin at 1 p.m. ET and end at 2:30 p.m. ET. Can't attend live? Recordings will be provided.
 *This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.
November 7, 2024

Honing Your Skills

From cold calls to hot leads, initial outreach to leveraging existing clients, this session will add new facets to your approach and sharpen existing skills in each aspect of the sales process. Experts in the consumer insights industry will share what they have learned during their successful careers and what is working best right now. Including:

Communications & Networking: Emails, Virtual Calls & Presentations; In-Person Meetings & Presentations; Exhibit Booths/Conferences; effective use of LinkedIn

Client Relations: Staying in touch between projects, upselling & cross selling, leveraging existing clients to win new clients; navigating procurement/purchasing departments & procedures 

November 12, 2024

Sales Management

We’ll address what every organization needs to ensure the success of their sales team:  

    • Team structure
    • Creating a sales plan
    • Goal setting & incentives
    • Motivating your teams, optimizing their strengths
    • Hiring, on-boarding & training
    • Conducting effective sales meetings
    • CRMs & reporting/pipelines
    • Working with marketing 

November 15, 2024

Understanding & Fulfilling the Needs of Research Buyers

Gain invaluable insights from corporate research department decision-makers in this candid panel discussion. Panelists TBA.

Our Presenters

Steve Henke - Headshot
Steve Henke
Harpeth Marketing
DavidShanker
David Shanker
David Shanker Consulting
MarilynPaige
Marilyn Heywood Paige
Heywood Paige Consulting
Shafer_Peter
Peter Shafer
President of RSSL Advisory
debbie-fay
Debbie Fay
Presentations Coach
Kwami
Kwami Lewis
Sago
LaKessia Hill
LaKessia Hill
Events and Strategy Consultant
KerrySette_HiRes_2
Kerry Sette
Voya Financial
Megan-Peitz 2021
Megan Peitz
Numerious Inc.
brad-dancer
Brad Dancer
NPR
tina-michaels
Tina Michaels
Sabra Dipping Company
india-swearingen
India Swearingen
Bloomberg
karen-kraft (1)
Karen Kraft
Johnsonville
jamila-watson-1
Jamila Watson
FedEx
abby_newtown
Abby Leafe
New Leafe Research
H Fischer headshot
Hilary Fischer
Organon