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In a fast-evolving, competitive marketplace, the Insights Professional Certification (IPC) is a valued mark of distinction - third party confirmation of your mastery of, and dedication to, the research practice. This certification demonstrates your awareness of the highest ethics and standards and your commitment to remaining abreast of new techniques and technologies; it is an objective measure of your knowledge and proficiency.

Regardless of your age or career stage, IPC tells clients, suppliers, and peers alike that you are actively engaged in today's insights, market research, and analytics work and do so with integrity.

Seeking a tangible way to engage and motivate researchers at your company? Utilize the IPC program as the framework for your continuing education and staff training. The IPC credential speaks to the quality and integrity of your company and ensures desired continuous learning. 

The IPC has three certifications that demonstrate a comprehensive understanding of insights:

Three years of industry experience and proof of broad expertise.

A decade of industry experience and proof of broad expertise.

A designation available by invitation from the Insights Association Board of Directors.

Certificates

There are five topic certificates recognizing professionalism in subsets of the insights process on the path to meeting the requirements for IPC Principal and IPC Master. Each specialty requires successful completion of relevant courses offered by our education partners. Individuals may qualify for more than one IPC specialty. 

Recognizes those with an advanced understanding of data analysis, analytic techniques, the use of secondary data, and synthesis. Burke Institute, Research Rockstar and the University of Georgia currently provide courses to support this certification.

Recognizes those with an advanced understanding of the research process, research design and data identification, and the current framework of ethical and legal best practices. The University of Georgia currently provides courses to support this certification.

Recognizes those with an advanced understanding in designing and managing qualitative research and analyzing and reporting the results of qualitative research. Burke Institute, Research Rockstar, and RIVA Training Institute currently provide courses to support this certification.

Recognizes those with an advanced understanding of sampling, quantitative data collection methods, and questionnaire design. The Burke Institute, Research Rockstar, and the University of Georgia currently provide courses to support this certification.

 

A customizable certification that recognizes mastery of any three of the thirteen topics of the MRII/The University of Georgia’s MRCBOK™ (Market Research Core Body of Knowledge). Burke Institute, Cambiar, Research Rockstar, and The University of Georgia Center currently provide courses to support this certification.

BENEFITS

The new IPC topic certifications allow those new to the research industry to demonstrate their command of foundational topics such as research design, qualitative research, quantitative research, and analytics. They provide a new path towards IPC Principal certification, which requires mastering of these topics and three years experience in the industry. Originally a computer scientist by training, industry certification enabled me to demonstrate my commitment to the practice of market research.

Jeffrey Henning, IPC Executive Director, Market Research Institute International

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