Steve Wunker has a twenty-year history as an expert on disruptive innovation in healthcare. He was the longtime head of Harvard Professor Clayton Christensen’s healthcare practice. Christensen is responsible for the terms “disruptive innovation” as well as “Jobs to be Done”, and Wunker was deeply involved in crafting his healthcare book The Innovator’s Prescription. As the Managing Director of New Markets Advisors, he has consulted for dozens of leading health systems, life science companies, and payers on topics such as new business and operating models, new therapies, and new customer experiences. He has written over 100 articles for Harvard Business Review, Forbes, and others. Wunker’s four books cover a range of innovation-related topics that are critical to healthcare organizations. He is a popular speaker and has keynoted events on five continents.

David Intrator is Chief Meaning Officer at RTi Research, and offers a unique approach to market research storytelling, based on the importance of having a Unifying Idea and a supporting Story Structure.  

An award-wining Madison Avenue veteran, he’s worked both on the creative and strategic sides of the marketing communications business, both in the U.S. and abroad. 

Over the years, David has helped companies like IBM, Chase, BMW, Fidelity and Unilever tell their stories In a clear and compelling way.  

And in healthcare, he’s developed positions, strategies and communications for brands like NYU/Langone, Baptist Health, Jarvik Heart, Pfizer, Merck, and GSK. In so doing, he’s conducted hundreds of hours of interviews with doctors, nurses and patients. 

Moreover, he’s uniquely adept at converting both quantitative and qualitative data into simple narratives that are both substantive and emotional.  

David is a graduate of Harvard University and currently lives in New York. 

Litthya, U.S. Portfolio Insights Lead at Haleon, has an extensive background in Consumer, Shopper, and Strategic Marketing, with experience at Unilever, PepsiCo, Reckitt, Mondelez, and Merck. Her diverse industry exposure has earned her various speaking engagements in Esomar, Quirks, and TMRE, as well as industry accolades such as HSN’s Top Women in Health & Wellness and P2P OmniShopper awards. Passionate about people, she excels in team development, relationship building, and advocating for Diversity and Inclusion. A proud Venezuelan-American, she wears her heritage on her sleeve and translates it into business influence. As a solo mom, she raises two children, attributing her strength to her faith.

Amy Santopietro is the Director of Consumer Insights and Market Research at Mass General Brigham, where she is passionate about the organization's mission of ensuring equitable care for all. In this role, she oversees patient and consumer research across marketing, patient experience, and digital, among other areas. Prior to working at Mass General Brigham, Amy spent six years at TJX where she supported consumer insights for HomeGoods, worked on the launch of Homesense in the US, and later led both store and digital customer experience across all five US brands. 

Amy is the current President-Elect for the Insights Association North Atlantic chapter. She also sits on the IDEA Council Executive Committee, which is a subset of the national Insights Association and has a mission of promoting ongoing inclusion, equity, and access in market research for both respondents and researchers.

The Vice President, of Health Care Qualitative at MarketVision Research, Julie is a seasoned research professional with experience in healthcare, consumer packaged goods, shopper design, and technical projects. She leads the Healthcare Insights Team and has been focused in healthcare research since 2012. 

Julie is adept in a broad range of qualitative methodologies specializing in patient journeys, ethnography/in-context exploratory, and MarketVision’s own VOICE and Conversation Connect methodologies. Healthcare experience includes oncology (across many tumor types and treatment categories), dermatology, neurology (especially migraine and Alzheimer's), psychiatry, uro-genital disorders, ophthalmology and optometry (treatments and lenses), endocrine (diabetes), pain management (devices and pharmaceutical), orthopedic and cardiac surgical devices, and veterinary medicine. She has a particular passion for rare conditions and enhancing patient-provider communication.

Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS.

Ben is the Corporate Counsel and Director of Compliance and Privacy for MarketVision Research, one of the largest primary market research and consulting firms in the United States. His work focuses on global privacy compliance, corporate social responsibility, artificial intelligence, and post-market drug surveillance. Ben is also the Senior Fellow for Artificial Intelligence at the Lawyers’ Committee for Cultural Heritage Preservation and serves on the Editorial Board for The Federal Lawyer magazine, the board of the Federal Bar Association's Section on Civil Rights, the BHBIA's Ethics and Compliance Committee, ESOMAR's AI Task Force Coordinating Committee, Intellus' Data Integrity and Artificial Intelligence Task Force, and the Insights Association's Standards Committee. He is a graduate of Tulane University Law School, the A.B. Freeman School of Business, and Washington College.

Caroline is a healthcare researcher with over 25 years of experience designing and executing custom qualitative market research for pharmaceutical, biotech and medical device clients.  She worked for a variety of full-service research firms, before starting her own firm, Compass Market Research, in 2013.  She has conducted thousands of interviews and focus groups and has spoken with a variety of key constituents for the healthcare industry.  She received a B.A. from Kutztown University and her M.S. Marketing from Drexel University.  She is past President of QRCA and a co-chair of its Pharma/Healthcare Special Interest Group.  Along with the Insights Association, she is a member of ESOMAR, Intellus Worldwide, QRCA and UXPA.

Ellen is a Senior Vice President, Client Strategy with 20+ years of pharma and device insights expertise.

Jason leads Vital Findings' R&D efforts, developing new methods for using visual questions to improve data accuracy, new approaches to segmentation and customer lifecycle research, and new methods for evangelizing research results through information design. He has pioneered methods for bringing research to life, from in-person installations to infographics, videos and gifs and now leads experiments using AI tools for insights activation. Jason has over 20 years of research experience, including stints at Activision, LRW, and Interpret.

Colleen has over two decades of global experience in market insights, strategy, and consulting. She currently leads Market Insights and Strategy for VB Spine, the largest privately held spine company following its divestiture from Stryker earlier this year.  Colleen’s expertise spans quantitative and qualitative research, market sizing, competitive surveillance, and human-centered design, and she has a strong track record in guiding business growth and driving M&A with sound data and insights.  Her previous roles include senior leadership positions at Gallup in the UK and Middle East.  She holds a Master's in Survey Methodology from the University of Michigan and is certified in Competitive Intelligence.

Eli is a Market Research and Insights Manager at CareFirst BlueCross BlueShield, one of the nation’s largest not-for-profit healthcare organizations. Throughout her career, Eli has been a voice and advocate for pharmacists, students, home buyers and now healthcare insurance members. She specializes in bringing the customer’s voice and story to brand, technology, product and marketing teams. Eli has led international focus groups and research communities, launched profiling vs. segmentation for multiple universities and is now working within CareFirst to support the goal of enhanced and responsive member experience.

As a proud CareFirst Experience and Insights team member, she leads a team of analysts and researchers focused on improving customer experience for CareFirst members, brokers, providers, and community stakeholders. Her team interacts with members regularly through volunteering and engaging within the CareFirst region of Washington D.C., Northern Virginia and Maryland.

Her research career started in the American Art Galleries of New York City and has taken her around the world, giving her the opportunity to talk to students, industry leaders and individuals with the hope and goal of creating a personalized and universal member experience.

In 2018, she became an election official in the Commonwealth of Virginia and was elevated to Election Chief in 2021. Her election work allows her to connect and engage with voters in Northern Virginia and provides a unique view into how people make choices and need support.