Rebecca Farabaugh is a data-fluent storyteller, adept at translating complicated data into actionable stories. She is certified in human-centered design (HCD), which she uses to derive deeper insights, uncover creative solutions to complex problems, and make meaningful work fun. She has won numerous awards in her more than 20 years in marketing and insights, and her work at the University of Pittsburgh was mentioned in Forbes magazine. Her current mission is to ensure that we keep humans at the center of research, technology and innovation, which she advocates through speaking engagements and HCD workshops. She lives in Pittsburgh with her wife, three kids, three dogs and a cat where it is never boring and rarely quiet.

Rossi is an expert in ResTech with over 19+ years of experience in consumer insights. She currently sits as aytm's AVP, Panel Ops. Throughout her career, she's remained focused on merging human-first and tech-driven sampling approaches to create leading solutions that help researchers achieve high-quality data. She does this by leading with empathy and treating respondents like people—with care, with patience, and with respect. 

Most available technologies today specialize in flagging and removing single-instance violations, but Rossi sees this as counterproductive to a more holistic and robust dataset. In this way, Rossi champions a more comprehensive look at the survey data, and in her tenure at aytm, she has been instrumental in the development of industry-leading technology. Rossi’s efforts have helped create a multi-faceted solution that takes in a variety of data points to help support efforts to maintain sample integrity and promote better data quality for researchers.

Katie is Head of Commercial for Data Quality Co-Op, the industry’s first independent first-party data quality clearinghouse. She is a serial entrepreneur with a passion for building data, analytics, and insights businesses to create incremental value and drive transformative growth. She began her career in behavioral data analytics, founded Cannondale Associates retail consulting practice in 2004, Kantar Shopcom in 2011, and Kantar Activate in 2017. She led the commercial transformation of Optimus Analytics facilitating its successful exit and acquisition by Dynata in 2021. Casavant led Dynata’s global Consulting and Investing channel until 2024. She is also a passionate culinarian with a deep appreciation for how quality ingredients and the care taken in their preparation can transform something simple into something extraordinary.

Steven Snell, PhD, is Head of Research at Rep Data, where he advises on data quality, combating online fraud, and research strategy. Prior to joining Rep Data, he led the Survey Research Center of Excellence at Goldman Sachs. He previously led consultancies at Qualtrics and Duke University, advising hundreds of B2B and B2C, academic, nonprofit, and government clients. Steve is president of the Market Research Council, a longtime member of the American Association for Public Opinion Research, and represents Rep Data on the advisory board of the University of Georgia’s Masters in Market Research.

Megan Peitz, Numerious, With over 15 years of marketing research experience, Megan has helped some of the world's largest companies fine-tune their products and services using math.  Spending four years of her career with Sawtooth Software, the world leader in conjoint analysis, Megan is an expert at discrete choice methods.  Prior to joining Sawtooth Software, Megan spent seven years at Gongos, Inc. most recently as the Director of Marketing Sciences. 

Megan completed her Masters Degree in Mathematics & Statistics from Georgetown University.  In January 2019, she was published in the Journal of Choice Modeling for her work on Best-Worst Scaling, and in September 2019, Megan's work on Large Attribute Sets in Choice-Based Conjoint won her a "Best Paper" at the Sawtooth Software Conference.

Rich Ratcliff is the Chief Trust Officer at OpinionRoute, where he champions data quality, transparency, and trust in the research process. A passionate and pragmatic leader, he focuses on aligning innovation with trust and integrity to elevate the market research ecosystem. With over 30 years in the Insights Industry, Rich has excelled as a leader in business intelligence, data transformation, and organizational growth. He has a proven track record of turning ideas into value, building products, teams, and financial strategies that drive success. His experience spans large organizations, start-ups, and acquisitions, including roles at The NPD Group (Circana), TNS(Kantar), and GfK. Rich also led and transitioned Carbonview Research into the research division of EnsembleIQ, a leading B2B publisher focused on the CPG industry.

Kayte is the Founder of The Social Question, a boutique social media research agency bridging the gap between traditional market research and social media communities. She has developed innovative methodologies for participant recruitment and engagement through strategic social media partnerships, particularly in wellness and healthcare research. Her approach combines influencer collaborations, targeted social outreach, and high-touch participant management to deliver authentic insights. Growing up alongside the evolution of social media platforms has enabled her to leverage these channels not just for recruitment, but as tools for building genuine research relationships that lead to more honest, engaged participant communities.

Keith is currently the Founder & CEO of 1Q, a web and mobile tool that enables targeted engagement with consumers. Prior to this, they founded Feed the Artists, an organization that fosters community through shared meals at events like the Burning Man Festival. Keith also founded and served as the CEO of Drenaline Holdings. Additionally, they held advisory positions at Small Dog Electronics and served as the Founder & CEO of MediaVehicles, a truckside advertising company acquired by GE Capital. During their tenure at MediaVehicles, they achieved significant revenue growth and established the company as a leader in the outdoor advertising industry. Keith's previous roles include being the VP - Marketing & Development at Mindis Recycling and the Director of Real Estate & Development at Innovative Restaurant Concepts.

Keith completed their Bachelor of Science/Bachelor of Arts degree in Business from the Questrom School of Business at Boston University in 1988, after studying there from 1984 to 1988. Prior to that, they attended Westminster from 1982 to 1984. Keith furthered their education by obtaining an MBA from the Boston University Graduate School of Management from 1986 to 1988.

In addition to their formal education, Keith has obtained several certifications. In January 2021, they earned the Bourbon Steward certification from Moonshine University. In August 2019, they achieved a Guinness World Record certification from Guinness World Records. Furthermore, Keith acquired a Cave Diving certification from the National Association for Cave Diving in November 2002. Lastly, in 1986, they obtained an F.I.A. International Racing License from the Automobile Competition Committee for the United States.

Rob is founder & CEO of Converseon, a leading AI-driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008.

He also serves as Director of AMEC: The International Association of Measurement and Evaluation of Communication.

Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helped to reinvent reputation, CX, and brand intelligence. Rob has presented and has been recognized for his work by ESOMAR, Social Media Lab, the Conference Board, and many other organizations. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board.

Since August 2023, Dr. Tammy Rosner has held the position of Principal, Research on the Research Science team at Dynata, with a particular focus on data quality. This involves speaking with clients about factors that can impact data quality (e.g., fraud, disengagement, survey design), providing resources to help people better understand different aspects of data quality, and being the communication bridge around data quality between our engineers, developers, project managers, and sales staff. Prior to that, Tammy has worked at the University of Toronto and Jack.org, a non-profit focused on youth mental health advocacy and education. In both roles, she was focused on survey design, data collection, and data analysis and interpretation to help support informed and actionable insights. Tammy holds a Ph.D. and M.Sc. in cognitive psychology from McMaster University.

As VP Consumer and Cultural Insights at A+E Global Media, Vanilynne works across the portfolio to uncover viewership hooks and whitespaces for their content, determine optimal paths to network and brand engagement across platforms, and provide cultural context to ensure consumers have a voice during strategic conversations. She has held roles both on the consultancy side (LRW/Material, Hypothesis, Hall & Partners) and corporate side (Mattel, BBC Worldwide).

Megan has proudly spent her 20-year career at Procter and Gamble where she currently serves as the Director of Human and Behavioral Sciences.  Megan plays a pivotal role in shaping the company’s approach to understanding consumer behavior, fostering a culture of insights and raising the bar on research quality. 

Megan started her career at P&G in the Beauty Care sector, dedicating the first decade of her career to mastering the fundamentals of research quality to solve business problems and uncover new opportunities.  She then transitioned to a role in new business creation which ignited her passion for design thinking and identifying creative solutions, shaping her approach to research and innovation.

For the past eight years, Megan sits in P&G's Analytics and Insights Accelerator. In this role, she has influenced the evolution of research methodologies with a focus on amplifying data quality.  Her efforts have enabled P&G to connect with consumers and uncover valuable insights more effectively than ever before.  Her vision and leadership continue to propel P&G to the forefront of consumer research innovation.

Alexandrine is the Chief Product Officer and ISO Quality Officer at Full Circle Research, where she leads data quality initiatives, global panel strategy, and strategic partnerships. With over 25 years of expertise in direct marketing, data quality, and market research, she has a strong international background in panel management and research integrity.
Previously, Alexandrine served as Senior Vice President at Ipsos Interactive Services, where she oversaw global panel growth and retention, driving innovation in recruitment and engagement. At Full Circle, she plays a pivotal role in strengthening global panel development, ensuring the company’s continued ISO 20252 certification, and fostering high-quality research standards across the industry.
Beyond her corporate role, Alexandrine is the Chair of the Board at CIRQ (Certification Institute for Research Quality), where she advocates for ISO standards in research quality. She also volunteers with the Insights Association Council of Data Integrity, contributing to initiatives that uphold ethical and reliable data practices. Passionate about advancing industry standards, Alexandrine is dedicated to collaborating with professionals who drive innovation and integrity in market research

Mike has nearly 20 years experience in Market Research and is currently the Director of Data Solutions at The Directions Group. He is passionate about technology and data quality and how the two can interact. He's an avid podcast listener and an improving pickleball player.

Mayank Agrawal is co-founder and CEO of Roundtable, a behavioral intelligence and fraud detection startup backed by Y Combinator. He earned his PhD in Psychology and Neuroscience at Princeton University, where his research focused on decision-making and machine learning. When not working on fraud detection, he enjoys cheering on Liverpool FC and running along the streets of San Francisco.

Maria is a seasoned marketing research professional with over 25 years of experience, specializing in understanding diverse audiences, particularly U.S. Hispanic consumers. As the principal of Ingenium Research, a women-owned firm founded in 2010, Maria has collaborated with Fortune 500 companies to uncover meaningful insights that drive impactful strategies.
Maria's expertise spans qualitative research and cultural analysis, and she has a unique ability to navigate the complexities of multicultural audiences. Her work emphasizes the importance of moving beyond stereotypes to embrace the richness of biculturalism and cultural fluidity.  Maria is passionate about advocating for inclusive and culturally nuanced approaches in marketing. Originally from Colombia, Maria has lived in the U.S. for over two decades. She has dedicated her career to helping brands authentically connect with Hispanic audiences.

Brooke is an independent market research consultant. She brings with her over 10 years of professional experience, including 8 years of primary research and project management experience.

Prior to working as an independent consultant, Brooke worked for Cognizant as an Engagement
Manager within their market research division. In this position she coordinated the efforts of on-shore and off-shore teams to execute both qualitative and quantitative research projects. She has expertise across a variety of different methodologies including ATU/ AAU and message recall tracking studies, message development and testing studies, positioning and concept testing studies, product demand, and pricing sensitivity studies. She has executed research among a variety of audiences including consumers, patients, physicians and healthcare professionals. Prior to joining Cognizant, Brooke worked as a Government Affairs Representative, lobbying insurance issues at the state and national level.

Brooke earned her undergraduate degree from Northern Arizona University in International Studies and Economics. She earned her MBA in International Management from Thunderbird, School of Global Management. She has earned certificates in language and cultural studies from various study abroad programs in Mexico and France.

Siddarth is a seasoned Data Strategy and Engineering leader at Kantar, where he plays a pivotal role in guiding Fortune 500 companies through their data-to-insights transformation journey.  With a robust background in managing first to third-party data, Siddarth has consistently delivered high-impact insights that empower strategic decision-making and drive business growth.

With over 16 years of experience, Siddarth has spearheaded numerous engagements that leverage advanced analytics and AI tools to enable companies maximize the value of their data, and achieve a comprehensive customer view, hyper-personalization at scale, smarter data-driven decisions, maximized ROI, and streamlined collaboration between teams

Prior to joining Kantar, Siddarth was a Strategy & Transformation Consultant with IBM, where he contributed to impactful transformations for clients across various industries

Paul, Vice President of Advanced Analytics and The Harris Poll, holds an M.S. in Statistics from BYU and has over 15 years of experience in market research, specializing in phone surveys, online surveys, and passively collected data. He is passionate about discovering innovative ways to integrate behavioral and survey data, with a particular focus on discrete choice models. Paul has actively volunteered and served on committees within AAPOR at both local and regional levels. His research has been showcased at leading industry conferences, including AAPOR, ESOMAR, ARF, the Insights Association, and Sawtooth.