THE INTERSECTION OF
DATA SCIENCE, MARKET RESEARCH & ANALYTICS
This fast-paced session includes three distinct but interrelated presentations:
Frozen in Place? Predicting customer behavior in 2021 and beyond
Mary Mathes, Director of Data Insights, Thriveplan |
Using data to predict what pandemic changes will stick
Amishi Takalkar, Co-Founder, CEO, NAILBITER
|
Three ways rising consumer fear affects data and insights
Rebecca Brooks, CEO, Alter Agents |
Extensive, high-profile polling misses during the recent U.S. election season have once again brought scrutiny to traditional polling methods.
Could AI provide more accuracy?
Polly, the AI Pollster, nailed several elections that traditional polling missed: UK's Brexit Referendum, Trump's surprise victory in 2016, and Canada's Liberal Minority government in 2019.
The latter was the source for the international documentary Margin of Error, which examined the future role AI will have in public opinion research and the anti-change pundits who are resisting this change with academic arguments that don't hold up to scrutiny.
In this presentation the kimono on Polly will open, revealing how AI actually works and confronting the fear mongers head on.
You will learn:
Gongos, Inc. is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.
From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches to drive greater customer retention and acquisition.
Spanning the entire customer centricity value chain, Gongos works alongside B2C and B2B companies to assess the data they have, gain the data they need through primary and secondary research, curate insights for stakeholder audiences, and guide teams toward implementation strategies that inspire customer-committed cultures. Visit gongos.com to learn more.
Relative Insight’s technology was originally designed to support law enforcement agencies identify paedophiles online.
Today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps brands and organisations inform new strategies to interact and communicate more effectively with their audiences.
For more information please visit www.relativeinsight.com