Using ChatGPT-4 for Market Research / A Webinar Series
Discover how ChatGPT can boost your productivity while also improving the accuracy of your market research.
This series will demonstrate how you can utilize ChatGPT-4 for both qualitative and quantitative research to help with such tasks as:
- Summarizing text
- Creating Excel macros
- Improving your writing
- Analysing and visualizing data
- Creating questionnaires and discussion guides
- Developing presentations and debriefs
- Using synthetic respondents/data
All Sessions begin at 1 p.m. ET and end at 2:30 p.m. ET. Can't attend live? Recordings will be provided.
*This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.
The Basics: Begin To Boost Your Productivity with ChatGPT-4
Discover how ChatGPT can transform your productivity, enhancing your efficiency and accuracy.
In this 90-minute session, you will learn how to use ChatGPT-4 to boost your productivity in the context of insights. The session will cover things like how to use ChatGPT as a better search engine, summarize text, create Excel macros, and improve your writing. We also will cover how market researchers can use ChatGPT-4 in the context of market research, for example, to help create questionnaires and discussion guides, to help analyze data, and to help create presentations and debriefs.
This session is designed for market researchers, data analysts, and marketing professionals seeking to integrate AI into their workflow.
Click here to register and equip yourself with the cutting-edge AI skills you need to stay ahead in a fast-evolving world.
Using ChatGPT-4 with Qualitative Research
Discover how ChatGPT can open up new avenues for efficiency and innovation in your qualitative research.
In this 90-minute session, you will learn how to use ChatGPT-4 to boost your qualitative options. We’ll cover creating discussion guides, qualitative personas, and utilizing AI for analysis.
This session is designed for market researchers, insight professionals, marketing innovators, and anybody seeking to leverage AI in the context of qualitative research.
Using ChatGPT-4 with Quantitative Research
Discover how ChatGPT can open up new avenues for efficiency and innovation in your quantitative research.
In this 90-minute session, you will learn how to use ChatGPT-4 to boost your quantitative options. We’ll cover creating questionnaires, visualizing data, summarizing information, creating reports, and even synthetic data.
This session is designed for market researchers, insight professionals, marketing innovators, and anybody seeking to leverage AI in the context of quantitative research.
Our Presenter
Ray Poynter has 45 years of experience in insights and research and works with a wide range of private and public organizations.
A Fellow of the MRS, Ray is the founder of NewMR and The Future Place, the author of the Handbook of Online and Social Media Research, and a content author for the University of Georgia’s Principles of Market Research course.
He is a recognized leader in utilizing technology in insights and research.