Fundamentals of Business Impact - Full Course

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Explore the Building Business Impact training course

Secure your spot in this cutting-edge course to acquire the necessary tools for building, measuring, and showcasing business impact. Developed collaboratively and the Global Research Business Network (GRBN), with contributions from insight professionals worldwide.

What you will learn.

As more and more companies adopt customer-centric strategies there is a growing demand for data and insights on customers and consumers. No longer is it only marketing that needs the outputs the Insights team produces, although marketing does of course remain an important customer, but rather almost all parts of an organization, including the C-suite, are using data and insights on customers to support, and even drive, their decision-making. 

The objective of this Basic course is to introduce you to the Framework that will help you produce your own Business Impact of Insights Report. We wrap up this course by giving you examples of measuring the Business Impact of insights in different business decision areas.

Insights hold significance beyond mere numbers; they are fundamentally about understanding the customer. With the global shift towards customer-centric approaches, there's an escalating need for comprehensive data and insights on customers and consumers. Consequently, the spotlight is now on integrating customer insights across all facets of business operations.

Introducing the innovative Building Business Impact course, tailored for researchers seeking to gauge business impact and articulate the return on investment (ROI) of insights. Accessible online and on-demand, this course empowers you to learn at your own pace.

Course Includes:

Categories

17 Lessons

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5 Hours of Education

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4 Sections

Pricing:

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$179

Member

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$229

Non-Member