AI for Insights: How & When to Work With The Leading Platforms

AI for Insights: How & When to Work With The Leading Platforms
May 1, 2, 7 & 8 | 1 – 2:30 p.m. ET
Can't attend live? Recordings will be provided.

This four-part webinar series provides an in-depth look at how market researchers can leverage top AI platforms to boost efficiency and enhance their work.

Featuring live tutorials and demonstrations, each session will explore the strengths and limitations of AI tools in key research tasks such as survey design, data analysis, report writing, and more.

Ample time will be allocated to Q&A so that you may receive expert feedback on your most pressing questions and challenges.

Ask About Discounted Team Pricing

Webinar Showcase

Session 2: Llama, DeepSeek & Mistral

May 2 | 1–2:30 p.m. ET
Presented By: Joe Galarneau,
Founder/CEO, Utilityze

Explore the dynamic world of local large language models with Llama, Mistral, and DeepSeek. This session showcases how these tools bring new depth to market research—covering everything from multilingual support, advanced classification and tagging, and techniques for combining quantitative and qualitative data, to the ins and outs of fine-tuning and embeddings. Experience a live local installation demo that illustrates the practical benefits of owning your LLM process end-to-end.

• Learn how to run and customize models locally without needing a lot of tech skills.

• What are the strengths and weaknesses of each, as well as how they constrast with OpenAI, Gemini, and Claude, and how to choose the right one among the three for your use cases.

• Learn how to use fine-tuning and embeddings to extract richer findings from both quantitative and qualitative research.

Webinar Showcase

Session 3: ChatGPT

May 7 | 1–2:30 p.m. ET
Presented By: Ray Poynter, NewMR

This session will highlight how to utilize ChatGPT for insights and market research, from the basics to more advanced approaches, such as Custom GPTs and APIs.

We'll cover:
- Dealing with privacy, security, and errors.

- How to use ChatGPT for advanced qualitative analysis

- Using ChatGPT to find the stories in data

Attendees will learn:
1. How to check their ChatGPT configuration

2. Advanced Prompt Engineering

3. How to blend the human and AI to get the best results

Webinar Showcase

Session 4: Copilot & Future AI Trends

May 8 | 1–2:30 p.m. ET
Presented by Romani Patel of Microsoft

Learn the ins and outs of Copilot from the person who trains Microsoft's own market research team. We'll conclude the session and this series with a discussion featuring the presenters of the series and other guest experts, including an MR industry legal expert to provide guidance on contracts, data privacy, and other pertinent issues.

Moderators:

Jeff McKenna, Data Scientist, Leger
Jeff has over 20 years in the market research industry, with direct hands-on experience in all stages of market research, including research design, operations, advanced analytics, business intelligence, and strategic planning. Currently, Jeff is a Data Scientist at Leger, a Canadian-headquartered research firm with offices in the U.S. Prior to joining Leger, Jeff served as a consultant for a diverse set of service providers (Critical Mix/Dynata and Sermo Medical Research), consultancies (Prophet, Savanta, Bastion/DB5, and Chadwick Martin Bailey), and end-clients (Prudential, National Grid, Freddie Mac, and the Country Music Association).

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Kathryn Korostoff
President, Research Rockstar Training & Staffing
With a team of 6 expert instructors and 150+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at KKorostoff@ResearchRockstar.com.